Exactly in a week time, new elections will be held here in Italy and I have to say that
maybe for the first time in my life I feel a kind of unwilling to perform my duty of
citizen going to vote. Almost I year ago I confessed all my doubts in a post
about the effectiveness of the democratic system of representation and still the same issue keeps troubling my mind. It is a fact that only on the occasion of elections we are really equal despite, census, education etc. : is this really one of the greatest modern conquests? In that post I asked Socrates’s help to make my point clear and particularly I liked a passage when he affirms that “ voting in an election is a skill rather than a random intuition. And like any other skill, it needs to be taught methodically to people. Letting citizens vote without an education is…. irresponsible“, only education may prove the best antidote to demagoguery (dēmos ‘the people’ + agōgos ‘leading).
However, what happens if those who do not possess that skill represent the majority of a country? The percentage of those who have relapsed into illiteracy,
that is, those who may not completely understand meanings and concepts, is
increasing in any country and in Italy has reached the 80%, hence, who do you
think propaganda will be addressed to? Modern political speeches have lost their power of seduction, as their message doesn’t aim any longer at being thought-provoking , constructive, but rather, at being catchy, therefore: simple, short and quick. It must stick on you, avoiding the usage of reason if possible.
In my opinion, the most effective slogan I can remember belongs to Berlusconi’s era; as pioneer of Italian Private Television he was a champion of communication : “We won’t put our hands in the pockets of the Italians“. A simple image which doesn’t require to be decoded, as it is extremely effective but dangerous at the same time. In those few words the very first powerful message is that his party won’t levy taxes, which is ok, but the subtle one means that taxes are nothing but robbery, thus mining the faith in that system he would have ruled for almost 20 years ( a maybe more).
Propaganda addresses our fears – real or perceived -, impossible solutions, social envy. There is new-born party here, the so-called five-star party, which has based the entire political campaign on one word only: honesty. Effective and simple, isn’t it? However, 90% of the candidates who have been recruited are completely unexperienced in matters of political administration (and more). May I ask you a question? Would you still trust you doctor if he confessed you that he has never studied medicine, but, don’t worry : he is so honest. I guess you would immediately tear his prescription and find your way out as fast as possible. Well, you wouldn’t believe it , but it seems that one-fourth of the voters of this country is ready to rely on them only because they wave the flag of honesty. I can see Socrates turning in his grave.Rather than a political campaign we have been the witnesses here of a competition among those who rant the loudest and I fear that the winner we’ll be put in charge of the country with the consequences you may well imagine.
I have no other solution to offer than enhancing education, but I understand it is a slow process, very slow, considering the ways education policies are taking, that it seems to me more and more utopian day by day. Will I take to trouble to go to vote, then? I don’t know, yet. I’ve got a nice book to read.